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| Cover Date | Advertising Emphasis | Closing Date | Ad Copy Due |
| February 2011 | Lent/Easter/Triduum | Nov 15, 2010 | Nov 29, 2010 |
| March 2011 | Baptism/Spring Products | Dec 15, 2010 | Dec 27, 2010 |
| April 2011 | Ministry Formation | Jan 17, 2011 | Jan 25, 2011 |
| May 2011 | Worship Environments | Feb 15, 2011 | Feb 25, 2011 |
| June/July 2011 | Music | Mar 15, 2011 | Mar 25, 2011 |
| August 2011 | Church Technology | May 16, 2011 | May 25, 2011 |
| September 2011 | Back to School/Fall Products | June 15, 2011 | June 27, 2011 |
| October 2011 | Advent/Christmas | July 15, 2011 | July 25, 2011 |
| November 2011 | Liturgical Environments | Aug 15, 2011 | Aug 25, 2011 |
| Dec 2011/Jan 2012 | Lent & Triduum | Sep 15, 2011 | Sep 26, 2011 |
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