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2008 INFORMATION 
ON ADVERTISING
PLANNING

What is ML?
Who reads ML?
Why should you advertise?

2008 Advertising Planner

Display Advertising Rates
Display Advertising Dimensions

Artists Directory Rates

Annual Rate Policy

Creative Services
Commissions, Discounts, Charges
Reader Service

Bulletin Board
Extra Circulation Issues

Contact Advertising Department 



What is ML?

MINISTRY & LITURGY (ML) is a magazine serving Roman Catholic and liturgical church pastoral leaders. It covers issues in ministry, education, art, environment, technology, and music. ML tackles controversial topics concerning the liturgy and provides a forum for new ideas about worship, art, music, and other aspects of pastoral ministry. ML serves as a helpful guide for liturgical planning and is required reading for the parish professional.

Who reads ML?

ML is a magazine for the parish team covering worship and the liturgical arts. It is read by members of the clergy, educators, artists and architects, musicians, catechists, and other worship planners. ML's core readers are parish professionals responsible for making purchasing decisions for their parishes.

Why should you advertise?

Not only does advertising give your company added exposure, but it also allows you to present detailed information about your product or service to your target market.  The more people know about your company and the product or service that you provide, the more readily they will inquire about what you offer and ultimately BUY what you sell.

ML’s Competitive Edge:

  • Only leadership magazine to saturate the entire Catholic Church Market.
  • Integrate Online advertising campaigns with your print ad in Ministry & Liturgy magazine.  What does this mean for advertisers?  All advertisements will gain additional exposure and a better return on your investment through direct links in the Online Advertiser Index.
  • Focused editorial content directed at parish leaders covering every aspect of parish ministry.
  • Published 10 times throughout the year providing more exposure for your products and services.

Extra Circulation Issues

Several issues of ML will be distributed beyond regular circulation to key audiences of interest to advertisers. As in previous years, the March and September issues will be mailed to all pastors of U.S. Catholic churches, ML's regular subscription base, and distributed at major conferences throughout the year, for a total direct circulation of 30,000.

MINISTRY & LITURGY
2008 Advertising Planner

COVER 
DATE
RESERVE 
SPACE BY
SEND ART  BY   ADVERTISING EMPHASIS 
AND UPCOMING FEATURES 
 
Feb '08 Nov 1, '07 Nov 15, '07   Visual Arts Awards--Seasonal/Occasional 
Leadership in Pastoral Ministry 
 
March '08
*Saturation Issue
Dec 1, '07 Dec 15, '07   Church Products
Liturgical Identity
Added Circulation:
Every U. S. Catholic Church by pastor name
ML's regular subscribers
Major conferences and Trade shows
 
April '08 Jan 14, '08 Jan 17, '08   VAA - Devotional Art
New Spring Resources
Ministry Formation
 
May '08 Feb 6, '08 Feb 15, '08   Church Building and Renovation 
Worship Environments
 
June/July '08 Mar 3, '08 Mar 15, '08   Music 
VAA - Sacred Art and Architecture
Surviving in Pastoral Ministry
 
August '08 May 1, '08 May 15, '08   Church Software Guide 
Triumph of the Cross: Ministry through the Cross 
Vocations and Sacraments
 
September '08
*Saturation Issue
Jun 2, '08 June 15, '08   VAA - Sacred Art 
Forming a Liturgical Spirituality
New Fall Releases/Annuals
Added Circulation:
Every U. S. Catholic Church by pastor name
ML's regular subscribers
Major conferences and Trade shows
 
October '08 Jul 1, '08 Jul 17, '08   Celebrating Parish Life
Advent and Christmas
 
November '08 Aug 1, '08 Aug 15, '08   Liturgical Environment 
Visual Arts Awards--Art Glass 
Baptism
 
December/January '09 Sep 5, '08 Sept 18, '08   Parish Resource Directory
Lent & Triduum Planning Guide
 



Display Advertising Black & White Rates

SIZE  1x  3x 5x 10x March/ September
Full page  $1326  $1246 $1193 $1126 $3314 $3115
 2/3 page 1107 1041 997 942 2769 2602
1/2 pg. island 1064 1000 958 904 2660 2500
1/2 page 935 881 842 795 2339 2199
1/3 page 742 696 668 631 1855 1744
1/4 page 599 5620 538 508 1498 1407
1/6 page 437 410 392 370 1091 1025
1/8 page 386 364 348 328 966 908
Column inch 111 105 100 95 277 261
Cover 2 1524 1434 1371 1296 3812 3583
Cover 3 1524 1434 1371 1296 3812 3583
Cover 4 1656 1558 1490 1407 4142 3893

Display Advertising Dimensions
 
SIZE (Width x Height)
Full page 7 1/4" x 10"
2/3 page 4 5/8" x 10"
1/2 pg island 4 5/8" x 7 1/2" vertical
1/2 page 7 1/4" x 4 7/8 horizontal
1/3 page 2 1/4" x 10" vertical
4 5/8" x 4 7/8" horizontal
1/4 page 3 1/2" x 4 7/8" vertical
4 5/8" x 3 1/2" horizontal
1/6 page 2 1/4" x 4 7/8" vertical
4 5/8" x 2 3/8" horizontal
1/8 page 3 1/2" x 2 1/2" horizontal
Column inch 2 1/4" x 1"
2 pg spread 16.75" x 10.875" trim size 
plus a 0.125-inch bleed.




For more information, or to reserve space, please contact Advertising Sales Manager Josh Burns at:
email: Josh Burns
MINISTRY & LITURGY
160 E. Virginia St., #290
San Jose, CA 95112-5876
Phone (408) 286-8505 ext: 3226
U.S. toll-free phone (888) 273-7782
Fax (408) 287-8748


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Annual Rate Policy

  • Rates are subject to change without notice.
  • Discounts (1x, 3x, 6x, 10x) based on the number of ads run after a schedule has been determined. 1, 3, 6, and 10x apply to a one-year period.
  • Advertising subject to approval by publisher.
  • Rates listed are for camera-ready copy only. See section below if composition assistance is desired.
  • No allowance for errors in key numbers or back-to-back coupons. Cancellations to multiple issue contracts will be shortrated.
  • No cancellations permitted on preferred positions or covers. No cancellations on other space permitted after closing date.
  • Prepayment required for first-time advertisers.

Creative Services

  • Web Site Development: $100/hour
  • Design and Production: $80/hour
  • Color Scans: $70/scan
  • Black and white scans: $30/scan
  • Stripping charges: $50 each
  • 4-color separations: call for quote
 Creative work done by MINISTRY & LITURGY which is billed to the advertiser becomes the property of advertiser.

Commissions, Discounts, Charges

Agency/Output-ready Discount: 15% discount to any agency or advertiser that provides camera-ready stats, film, or electronic files.No discounts on invoices older than 30 days. No discounts on color charges or creative services.
Cash Discount: 2% of net, 10 days from date of invoice, after agency commission deducted.
Finance Charge: 1.5% will be assessed monthly on invoices unpaid after 30 days.
Late Fees: 10% for insertion orders and 10% for artwork received after the closing date.

Color Rates

ROP color (CMYK) as available per ad $100
Four-color per ad $480


Bleed

Availability: Full page ads only, 8 3/8" x 10 7/8", bleeds should extend an additional 1/8" from trim.
Layout: Important illustrations and type should be kept 3/8" from the trim edges and 5/8" from the gutter.

Special Positions

All position stipulations appearing on orders, except covers, will be treated as requests. Positions guaranteed only after consulting publication as to availability. Preferred position guarantee for full page only: 10% additional charge. Call for rates on special inserts.

Reader Service

1/6 page and larger ads will be assigned reader service in the form of online listings that remain posted with an issue all year. Reader service numbers for ads smaller than 1/6 page may be obtained for a $25 processing fee.

Bulletin Board

Classified Advertising Rates:
$1.00/word per insertion
Mar./Sept. insertions: $2.00/word per insertion
Regulations:
Payment must accompany order.
Phone no. and website address each count as two words.
Dates (July 1-15) count as two words.
30-word minimum
$30 minimum charge.

ML ARTISTS DIRECTORY
Ministry & Liturgy invites artists of all disciplines to promote their work using ML’s Artists Directory. Below you will find rate information for this feature where you can reach our audience of pastors, priests, parish ministers, and liturgical professionals responsible for the parish worship environment. Along with contact information, you can promote your medium and talents and even run photos of your work either in black and white or in color.
 
 
Sample Standard Text Listing: 

Michael Myers Studios 
726 Second St. 
Prescott, AZ 86301 
Tel: (928) 778-7384 
Fax: (928) 778-7384
E-mail: myersstudios@yahoo.com
Website: MichaelMyersStudios.com
Expressive Spiritual figure sculpture. 
BENE, 2005 Visual Art Awards
 

Text Listing Rates 

 1x            5x               10x         Mar/Sep
$80          $70              $60            $150
 
 
 

 


  

Sample Text listing Including Image:

Michael Myers Studios
726 Second St. 
Prescott, AZ 86301 
Tel: (928) 778-7384 
E-mail: myersstudios@yahoo.com
Website: MichaelMyersStudios.com
Expressive Spiritual figure sculpture. 
BENE, 2005 Visual Art Awards

Rates for Listings with Image

B&W Rates

1x            5x             10x         Mar/Sep
$180      $160          $150           $350
 

Color Rates 

1x            5x               10x         Mar/Sep
$442      $422            $400          $612
 

Online Artist Directory
listings are available to artists with an insertion order in Ministry & Liturgy magazine.  Online listings are posted for 12 months at the rate of $200.

CREATIVE SERVICES
Typesetting is included in base price.

IMAGES/PHOTOGRAPHS
We accept digital photos in TIFF format, CMYK color mode, and 300
dpi resolution. Image should be cropped to correct size; see Rates above
for dimensions.

ANNUAL RATE POLICY
Rates are subject to change without notice.
Discounts are based on the number of ads after the
schedule has been determined.
Advertising is subject to approval by the publisher.
No cancellations are permitted after closing date.
Prepayment is required for first-time advertisers.
Prepayment is required for Online Artists Directory listings.

DISCOUNTS, TERMS, CHARGES
Cash Discount: 2% of net, 10 days from date of invoice.
Terms: Net 30 days. 1.5% interest assessed monthly on invoices
unpaid after 30 days.
No Agency or Other Discounts apply to Artists Directory listings.


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Resource Publications | 160 E. Virginia St. #290 | San Jose, CA 95112
888-273-7782 (toll-free) | 408-286-8505 | 408-287-8748 (fax)
www.resourcepublications.com