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Bulletins and bingo
They say that truth is stranger than fiction. I heard something the
other day that bears out that maxim. A friend of mine visited a Roman Catholic
parish recently (I’m withholding the name and location of the parish for
reasons that will become obvious shortly). There was a large sign on the
front lawn with the parish’s name, of course. Under the name of the church
were the words “Sacramental Celebrations,” and the sacraments listed were:
Masses, Baptisms, Reconciliation, and Bingo. That’s right, bingo. Now I’m
a busy person, and admittedly I don’t keep up with my reading and studying
the way I should, but I’m fairly certain that we still have seven sacraments
and bingo isn’t one of them. It’s hard for me to believe that sign was
placed there without the pastor’s knowledge — if it was, then clearly the
parish has more than one problem. But I wonder how a pastor of a parish
could be so confused and unaware as to think that bingo is a sacrament
and that the bingo schedule should be posted on the front lawn of his church.
Not only does that sign confound those who read it, but it trivializes
that which is at the heart of our faith — our sacraments.
I wonder about that pastor. I wonder if he complains about people who
read the parish bulletin during Mass. I wonder if he’s annoyed when cell
phones ring in the middle of the eucharistic prayer. I wonder if he’s irritated
when parents bring Cheerios to Mass to pacify their children. I wonder
if he’s upset when people arrive late and leave after communion. But most
of all, I wonder if there is any correlation between how he presents his
parish to the world and how the people of his parish approach liturgy and
life. I have a hunch that there may be.
We present ourselves to the world as Catholic Christians in many ways.
Signs in front of the church and church bulletins are two obvious ways
that Catholic parishes present themselves to their parishioners, visitors,
and people in search of a spiritual home. Parish communities need to exercise
great care in the way that they portray themselves as church and as a parish,
especially through their parish bulletin. The bulletin is something that
almost every person who attends Sunday liturgy will take home, whether
they are parishioners or not.
What is the purpose of church bulletins? They serve a practical function.
They inform, invite, notify, and welcome. Hopefully, they serve as a way
for parishioners to remain enlightened as to the many ways that the parish
fulfills its mission of sharing the good news with each other, the community,
and the world. They can offer insight into readings for the upcoming weeks.
They can update parishioners on the news and goings-on in the parish. They
can present a calendar for weeks ahead. They can provide a listing of Mass
times, special holy day schedules, and the Mass intentions for the upcoming
week. Much skill, thought, preparation, and organization is necessary in
order for church bulletins to fulfill all of these tasks.
First impressions are lasting. Have you ever considered what impression
people get when they look at the cover of your parish bulletin? Is it cluttered
with information, or is it clean and concise? Too much information can
be off-putting, so keep it simple. Many parishes have a sketch of the church
on the cover; some have an image of their patron saint. Whatever artwork
you have, make sure it is of high quality. Don’t be afraid to enlist the
help of a graphic artist who can offer ideas and suggestions and ensure
that your bulletin looks polished. Many parishes have a mission statement
on the cover of their bulletin. I’ve always been a bit puzzled by parishes
that need mission statements. It seems to me that we all have one mission
and that’s spelled out pretty clearly in the gospel.
Obviously the inside of a church bulletin is as important as the cover.
Consider the look and layout. Are there all sorts of fonts and font sizes?
Are there words or sections in boldface and italics for no reason? Are
there unnecessary boxes, lines, circles, and arrows? I have seen some parish
bulletins that are so visually unpleasant that they are just impossible
to read! Avoid inserting scraps of paper between the pages of the bulletin
that could fall out and litter the church. Remember, the parish bulletin
doesn’t need to be slick or fancy, just neat and easy to read.
Another consideration for church bulletins is the substance and who
determines what goes into the parish bulletin. Some parishes have a policy
of printing local news and information, such as community plays and civic
events. This results in a bulletin that resembles the town tabloid rather
than something that represents a community of believers. Put only the most
important information in the bulletin, and be sure that it is not sandwiched
in between filler so that it gets buried in trivia. Filler should be just
that — filler. I have noticed a trend toward larger and larger parish bulletins
over the past few years. Some tend to rival the size of the Sunday New
York Times, yet the bulk of the content has little or nothing to do with
the parish or its mission. Bear in mind that too much information may make
readers feel overwhelmed, and they may wind up not reading the bulletin
at all. Finally, the parish bulletin editor should have a thorough understanding
of the purpose of the bulletin, and the pastor should have the final say
in content and examine the bulletin before it goes to press.
Ultimately every parish should have a set of guidelines regarding their
bulletin, and both the staff and parishioners should have access to them.
Weekly deadlines for information should be established and advance notice
given everyone when those deadlines change during holidays or holy day
weeks. Consideration should be given to setting word limits so that some
pieces don’t read like War and Peace. The parish should also have
a policy regarding the priority of bulletin announcements. Should priority
be given to some over others, or should it be first come first served?
Call me silly, but I think that matters of a liturgical, spiritual, or
ministerial nature should take precedence over basketball games and the
seniors’ trip, regardless of whose announcement hits the secretary’s desk
first. If space is an issue, refer people to your parish website for more
information. In case you are unaware, many parishes are now e-mailing their
Sunday bulletin to parishioners who have opted to receive it electronically.
Not only does this cut down on cost and clutter, it also demonstrates the
parish’s commitment to conserving precious natural resources and a commitment
to being good stewards of the earth — so go green.
Finally, there is the age old question: should we distribute the bulletin
before or after Mass? I’ve heard arguments for both. Personally, I think
after Mass is a better time. I’ve heard some argue that to distribute the
bulletins after Mass is akin to treating parishioners like children and
to withhold the bulletins is to hold people hostage so they won’t run out
the door after communion. I’m not so sure I agree. It removes the temptation
to sit and read, and it certainly removes the need for ushers to clear
the church of bulletins that have been read and cast aside. If you want
to distribute reading material during Mass, why not have reflections on
the readings of the day? Avoid at all costs putting music, hymnal page
numbers, or anything pertaining to the current liturgy in the bulletin.
To do so only encourages God’s people to read the bulletin during Mass.
I know of one parish that distributes “children’s bulletins” during Mass.
The ushers and ministers of hospitality approach attentive children during
Mass and hand out these activity sheets. Now there’s a good idea. Teach
children at an early age that it’s not only okay but encouraged to occupy
yourself with puzzles, games, and connect-the-dots during liturgy.
There is an ancient Latin dictum that calls to mind the correlation
between the prayer of the church and the life of the church: “Lex Orandi,
Lex Credendi.” Translated literally, it means “the law of prayer, the law
of belief.” To put it perhaps a bit more clearly: the way we worship reflects
what we believe. The way we worship also reflects how we live our lives.
What we say matters. How we present ourselves to the world matters. What
our signs, our bulletins, and our websites say matter because they convey
to the world who we are, how we pray, what we believe, and how we carry
out our mission and our ministry in our parish, in our community, and in
the world. Go out to all the world and tell the good news. ML
Ada L. Simpson is director of liturgy and music at Our Lady of Mount
Carmel in Boonton, N.J. She holds a master's degree in pastoral ministry
from Caldwell College, Caldwell, N.J.
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